There is no doubt that we live in a digital world. All internal and external members connecting with your brand often interact with its digital assets – website, app or social media. Some may agree that these digital interactions occur more often than the physical interaction itself. So, why is it that when asked about “rebranding”, brands tend to limit themselves to logo refreshes or identity updates? As mentioned in our last blog as well, rebranding has moved past the ‘logo or identity update’ phase and entered the ‘holistic digital transformation‘ phase. Now is the time for ‘digital-first’ rebrand.
ESTABLISHING YOUR DIGITAL BRAND IMAGE
No matter what industry a company operates in or how established your customer base is, your UX telegraphs your brand personality. It is important because it is a part of the brand experience. By being purposeful of your customers’ digital experience you can elevate your brand from all perspectives. After the website, app, social media, online advertising, videos, logo animations is the point of interaction. To be successful you need to focus on what are the most prominent digital assets and then progress from there. Let’s take Kodak for example. The once-renowned industry giant missed the digital wave completely. Currently, it is a fraction of the size it once was and has been overtaken by other companies. The same thing is happening, at varying levels, across nearly every industry.
BENEFITS OF DIGITAL REBRANDING
A strong digital brand gives a multichannel reach. Brands can reach out to a wide audience via online advertisements, search engine advertisements, chat sites, and social media platforms. It allows your brand message to be sent to various different customers, yet personalised to each and every one. Another advantage of this approach is interaction. Customers can easily interact with the brand. Moreover, it gives you a competitive advantage and sets you apart from the rest. By continuing to stay at the digital forefront, it helps your brand reach target customers in a unique way.
A rebrand is a declaration of your company’s commitment to upward growth. The opportunities for digital rebranding may seem vast and quite overwhelming but with the right strategy and understanding, your brand can ace the transformational process.
If you are thinking of rebranding or have recently done it and want more help to execute it better, then why not contact us to find out how we can help?