Inclusive & Sustainable Luxury Platform

Bird – Making the air cleaner to fly

Bird - Making the air cleaner to fly

Ever heard of a Carbon Negative Company?

Meet Bird, a sustainable eyewear brand based in UK. Their aim is to become Carbon Negative by 2025. From 2021 onwards, they have committed to shift all their overseas shipping by rail. But what does a Carbon Negative Company even mean? It means that Bird will extract more carbon than they produce. When most companies are focusing their energy and resources to a net Carbon Zero lifestyle, Bird is aiming much higher. A carbon negative process of production refers to sequestering more carbon dioxide than is emitted. 

By specializing in sustainable eyewear, Bird has gone to great lengths to produce products in order to satisfy their niche market demands. They got certified as a B Corp Company. A B Corp certification means that Bird meets the highest standards of social and environmental impacts. It balances purpose and profit. A B Corp Certification requires Bird to consider the impact they have on the environment, workers, customers, suppliers and community. Bird further gives back to society through “Share your Sun”, a partnership with Solar Aid. This partnership allows them to distribute solar energy to families in Malawi and Zambia. For every pair of Bird glasses sold, they distribute solar energy to small communities in South Africa.

Founder Ed Bird said, “For us, B Corp Certification is a stamp of approval from a trusted source. The demanding application process was an opportunity to re-examine the business we’re creating and hold it up against the gold standards of ethical business. We’re delighted to have achieved B-Corp status and will continue to build on this firm foundation as we grow. It’s great to be part of a global movement of companies using business as a force for good.”

Circular Economy is not just a theory for Bird

With the ISO9001 certification, FDA and CE compliance, certifications for wood use and non-toxic conformity, Bird’s manufacturers ensure the highest quality. Every aspect of their production, selling and shipping is sustainable. Their frames are made using bio-acetate which is biodegradable. By ensuring their structure with bamboo and 100% wood, Bird’s frames are compostable.  Their cleaning clothes are made from recycled PET bottles. In order to color the woods and eco-cork cases, water based acrylics are used.  Consumers are often taken aback by their packaging as well. With zero usage of plastics, Bird produces their mailer bags with sugarcane. Another aspect to a sustainable, circular eyewear company is the emphasis it puts on fair and equal wages, freedom of association and no child labour.

Reduce, Reuse, Recycle. By believing in something good and then acting up on it, Ed Bird has successfully created a sustainably sourced, carbon neutral and fully recyclable brand. 

Contact Luxeforgood for driving sustainable and inclusive luxury business opportunities.

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